2024 Hari Raya Marketing Strategy

Still looking for your customer from
alone?
Still looking for your customer from alone?

You’re missing out your Hari Raya customers in just the
RIGHT   Way

Go Multichannel Marketing. A broader audience you can’t even imagine,
less messy than you think.
One core content, different styles, multiple channels - with the right
tone and manner.

Go Multichannel Marketing. A broader audience you can’t even imagine, less messy than you think. One core content, different styles, multiple channels - with the right tone and manner.

Festives are meant to be celebrated with families.

Balik Kampung This Year Is A Moment of Celebrating Together

For Malaysian, Ramadan and Hari Raya are more than just puasa and ketupat. It's a time for joyous homecoming and a hopeful prayer for thanksgiving and forgiveness.

2024 Raya Marketing For Malaysia

What Should Your Content Be About?

Paying For Emotional Value

Modern brands focus on providing cultural and emotional enrichment, offering consumers a sense of spiritual wealth alongside functional benefits.

Rational Consumption

In the digital era, consumers prioritize quality and cost-effectiveness, showing more caution in their purchasing decisions.

Heartwarming Reunions

Successful Hari Raya campaigns highlight the cherished bonds of family that touch the hearts of all.

Embracing Forgiveness

During Hari Raya, Malaysians brands should prioritize practicing patience and understanding through acts of forgiveness.

Treasuring Traditions

Youths nowadays find significance and self-worth in products preserving and consuming their own cultural heritage amid a globalized world.

Racial Harmony

Malaysians come together to celebrate unity across racial divides, fostering a spirit of togetherness and harmony within communities.

With just minor adjustments, it's possible to engage with different audiences while promoting the same brand and product, by recognizing consumer trends and highlighting selling points.

Golden21 Window

Run your marketing campaign right on time.

Case Analysis

Learn from past campaigns,
engage new trends and avoid the pitfalls.

Capture Your Audience Right

Don’t Miss Out The Strategies For Raya

Ramadan and Hari Raya 2024

Dates You Must Know

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They Believe In Us

We design for results.

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2024 Hari Raya Marketing Strategy Handbook

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