There are different types of marketing campaign like promotion, new arrival, survey, launching events and more. Be clear of the aim and purpose of this marketing campaign.

Once you know your marketing campaign, you will be able to identify who is your targeted audience. We do not want to waste our budget by marketing to people who have no interest on our campaign.

Content preparation is where you draft out text and graphic content for marketing material. Content includes eye catching headline and description, compelling offer, call to action button, and social media linkage. 

The must have marketing material for digital marketing are landing page, social media post content and email design. It is important to create mobile friendly marketing materials as most of us often stay more on mobile compared to the computers.

Delivery your marketing material through different channel like mobile marketing, email marketing social media marketing, community portal, online advertisement and more.

Create marketing report and monitor result from time to time. Identify which delivery channel work best on which marketing material. 

Prompt adjustment to existing campaign based on the analysis result. Last but not least, make sure to follow up leads with Sales Force Automation