Businesses that use AdWords can create relevant advertisement using keywords that people who search the Web using the Google search engine would use . With the right keyword, when searched for triggers your advertisement will be shown.
When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:
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What Is Google AdWords
Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable advertisements to appear in Google’s search results. The AdWords program enables businesses to set a budget for advertising and only pay when people click on the advertisement (cost per click or CPC).
Google AdWords’ is largely focused on keywords
- Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.
- Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.
- Phrase Match: Your ad is shown for searches that match the exact phrase.
- Exact Match: Your ad is shown for searches that match the exact phrase exclusively.
Keywords connect you with customers
Keywords are words or phrases you choose when you set up your AdWords campaign. These are terms you think your potential customers are likely to use when searching for products or services like yours.
By matching your keywords with the advertisement you create, you make it possible for your advertisement to show when someone searches for similar terms, or visits a website with related content.
Cost-Per-Click (CPC)
When using AdWords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you’re willing to pay each time someone clicks your advertisement (the maximum cost-per-click). A higher CPC bid can allow your advertisement to show at a higher position on the page.
Financial investment for your business
When you advertise with AdWords, you’re making a financial investment in your business, All good investments take a little time to show returns—and AdWords is no different. It’s best to have a budget set aside specifically for online marketing while you’re ramping up.
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