Case study: Property Developer

(By a property developer manager)

The restaurant chain started off as a stall in a wet market. They then expanded to over 10 shop lots. They wanted to expand into shopping mall outlets but they needed a marketing team to handle all of its marketing needs.

The targeting power of social media in property marketing

People posts updates all the time, be it a newlywed post, a new born baby, having found a new job etc. And the vast majority of these major life events mean that people will need to make sure they’ve got the right space to accommodate these new life changes.

The property developer has properties around the city, Connaq has targeted a campaign towards young Malay families under the age of 30 who’ve just moved to the city for the developer.

Lead generation

For the property developer, the Connaq team has generated 200+ leads for a very low fee of RM 2000, resulting in a sales conversion rate of 3 closes, averaging RM 4 per lead generated.

Besides, the Connaq team also made a landing page from scratch for the property developer with both an English and Malay version, catering to a wide audience.

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